Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Blog Post

How to optimize your’s blog for better ranking.

Summary:
However, this is the most important bit of all. Always keep in mind that youíre writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking youíre spamming and drop your ranking further down into oblivionÖ So keep in mind! Write for humans, not search engines!

Now, you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to a lifeless factsheet.
However, no matter how delicious your content is, if there is nobody to read it you canít generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.
However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like www.google.com, www.yahoo.com and www.msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog! The art of getting your blog or website onto high rankings on search result pages is called search engine optimization. It is a very complex and hard subject to master, but that doesnít stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as ìfat lossî, but Iíll teach you how to overcome that later. For now, letís determine the keywords that you want to optimize your site for. For example, your blog talks about tech gadgets. Now, youíd want to check in Google whether it is a very competetive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at your first attempt? I donít think so.

Now, letís try to narrow down our scope. Letís look for ìtechnological gadgetsî instead. At this time of writing, Google lists 792, 000 results. Thatís more manageable, but youíd like to search for more focused keywords. However, letís optimize your blog for ìtechnological gadgetî just for the sake of learning.
First, you have to pay attention to the title of your blog. Since youíre optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like ìYour Best Technological Gadget Blog!î would work great. You can change the title of your blog in the Blogger control panel or the WordPress blog when youíre creating it. If youíre proficient with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML!
Other than that, your page heading should also contain the term youíre optimizing for. The page heading is the bit of text in your code that is enclosed within the and tags. This is important as it tells the search engines what your page is about (in this case, ìtechnological gadgetsî). Since weíre posting a blog, the tags are usually the post titles, so remember to include the term there whenever relevant.
One last bit, you should also sprinkle the words ìtechnological gadgetsî in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic.

However, this is the most important bit of all. Always keep in mind that youíre writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking youíre spamming and drop your ranking further down into oblivionÖ So keep in mind! Write for humans, not search engines!

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