Resume

Experience

02/2017 - 01/2020

AGM - Marketing

Medicover Fertility (Medicover Group)

Roles & Responsibilities:-

Coordinating efforts across different digital media channels to drive optimization.
Implementing bid and budget management and keyword builds.
Pulling and analyzing weekly, monthly and quarterly reports.
Evaluating paid media strategies and set best-in-class practices on key platforms like Facebook and YouTube.
Tracking and reporting budget pacing, account performance and project tasks.
Analyzing click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
Evaluating key area trends and developing/implementing innovative programs/improvements.
Driving sales focused campaigns to improve company’s online business.

11/2014 - 01/2017

Digital Marketing Head

Mediajackers (Accquired by AMPLIFIUM)

Roles & Responsibilities:-

Recruit and Train Online Marketing teams to implement online promotions especially in the area of search.
Design and implement large scale Adwords campaigns.
Evaluating customer research, market conditions and competitor data.
Architect and implement graphics and web Development, Design, Strategy, Analytics and SEO Structure.

09/2011 - 10/2014

Digital Marketing Manager

Country Inn & Suites by Radisson Group

Roles & Responsibilities:-

Devising strategies to drive online traffic to the company’s website.
Tracking conversion rates and making improvements to the website.
Utilising a range of techniques including paid, organic & social media.
Responsibility for planning and budgetary control of all digital marketing platforms.

Marketing Skills

Paid & Media Buying

Google AdWords, Facebook Advert, Programmatic Ads, Affiliate, OmniChannel

Organic Growth

SEO, Content Marketing, YouTube Rankings, Social Media, Referral Traffic

Analysis & Conversion

Traffic Analysis, Funnel Tracking, Goal Optimization, Strategy & Research, etc.

Marketing Tools

SEM/SEO/Automation/Analytics, Adobe Suite, SEMrush, Moz, Ahrefs, SpyFU, UberSuugest, AnswerThePublic, Adbeat,
Salesforce, Zoho, Mailchimp, Google Analytics, Piwik, Act-On, Marketo, HubSpot, Keywordtool.io, Similar Web, Alexa Web Tool, HotJar, GeoRank, Screaming Frog, TextOptimizer, etc.

Achievements

02/2017 - 01/2020

Medicover Fertility

20 times growth in Business in 12 months
through digital marketing skills.
Raised Business from 11,000 USD to 220,000
USD every month Single Handedly.

04/2012 - 08/2014

Country Inn & Suites

Sold out all inventory to International travellers
through digitally in Off Season.
Almost made the profit of 450,000+ USD &
awarded as the Best Hotel of the Year.

EDUCATION

Digital Marketing Professional Course

Columbia Business School

Bachelor of Business Administration

MD University

Strenghts

Go-Getter

20+ recognitions have taught me that with persistence, one can achieve anything.

Growth Hacking

Lead the creation and execution of 10+ campaigns that got huge potential traffic with conversion in no-time.

Creative Thinking

With the support of multimedia background, my skills have got developed to design campaigns differently with high engagement.