Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Resume
Experience
02/2017 - 01/2020
AGM - Marketing
Medicover Fertility (Medicover Group)

Roles & Responsibilities:-

  • Coordinating efforts across different digital media channels to drive optimization.
  • Implementing bid and budget management and keyword builds.
  • Pulling and analyzing weekly, monthly and quarterly reports.
  • Evaluating paid media strategies and set best-in-class practices on key platforms like Facebook and YouTube.
  • Tracking and reporting budget pacing, account performance and project tasks.
  • Analyzing click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
  • Evaluating key area trends and developing/implementing innovative programs/improvements.
  • Driving sales focused campaigns to improve company’s online business.
11/2014 - 01/2017
Digital Marketing Head
Mediajackers (Accquired by AMPLIFIUM)

Roles & Responsibilities:-

  • Recruit and Train Online Marketing teams to implement online promotions especially in the area of search.
  • Design and implement large scale Adwords campaigns.
  • Evaluating customer research, market conditions and competitor data.
  • Architect and implement graphics and web Development, Design, Strategy, Analytics and SEO Structure.
09/2011 - 10/2014
Digital Marketing Manager
Country Inn & Suites by Radisson Group

Roles & Responsibilities:-

  • Devising strategies to drive online traffic to the company’s website.
  • Tracking conversion rates and making improvements to the website.
  • Utilising a range of techniques including paid, organic & social media.
  • Responsibility for planning and budgetary control of all digital marketing platforms.
Marketing Skills
Paid & Media Buying

Google AdWords, Facebook Advert, Programmatic Ads, Affiliate, OmniChannel

Organic Growth

SEO, Content Marketing, YouTube Rankings, Social Media, Referral Traffic

Analysis & Conversion

Traffic Analysis, Funnel Tracking, Goal Optimization, Strategy & Research, etc.

Marketing Tools

SEM/SEO/Automation/Analytics, Adobe Suite, SEMrush, Moz, Ahrefs, SpyFU, UberSuugest, AnswerThePublic, Adbeat,
Salesforce, Zoho, Mailchimp, Google Analytics, Piwik, Act-On, Marketo, HubSpot, Keywordtool.io, Similar Web, Alexa Web Tool, HotJar, GeoRank, Screaming Frog, TextOptimizer, etc.

Achievements
02/2017 - 01/2020
Medicover Fertility
  • 20 times growth in Business in 12 months
    through digital marketing skills.
  • Raised Business from 11,000 USD to 220,000
    USD every month Single Handedly.
04/2012 - 08/2014
Country Inn & Suites
  • Sold out all inventory to International travellers
    through digitally in Off Season.
  • Almost made the profit of 450,000+  USD &
    awarded as the Best Hotel of the Year.
EDUCATION
Digital Marketing Professional Course
Columbia Business School
Bachelor of Business Administration
MD University
Strenghts
Go-Getter

20+  recognitions have taught me that with persistence, one can achieve anything.

Growth Hacking

Lead the creation and execution of 10+ campaigns that got huge potential traffic with conversion in no-time.

Creative Thinking

With the support of multimedia background, my skills have got developed to design campaigns differently with high engagement.

My Skills
  • SEO
  • PPC
  • Content Marketing
  • Website Design & Development
  • Video Marketing
  • Growth Hacking
  • Conversion Analysis & Optimization
  • Social Media Marketing
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