Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Blog Post

How To Fine Tune Your Organic Seo Techniques

February 29, 2020 Digital Marketing

Summary:
Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.

The Advantages of Organic SEO

Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click se…

Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.

The Advantages of Organic SEO

Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that ñ to their minds – result in higher page rankings in the minimum amount of time. What they donít realize is that, while this technique does result in higher page ranks, they get smaller profit margins in return because of the ëcash up frontí that they have to forego.

Organic SEO Secret

The ësecretí to organic SEO is in its ìnaturalî approach to increasing inbound links to your website ñ which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficiently interesting content to persuade them to link to your site.

Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.

Get Indexed

Organic SEO begins with getting indexed by the search engines. If you are not in a search engineís index, you will not be included in search engines results pages. Thus, you have to submit your site to search engines.

Search engine submission can be done through a lot of ways. You can do it through the most obvious way; that is, by submitting your site URL to Google, Yahoo and other search engines you wish to be part of.

Another popular way of getting indexed is by submitting your site to open directories such as DMOZ. This particular open directory is used by Google, so if you get your site listed there, the Googlebot will certainly find you.

In line with directory submission, links from important sites can get you indexed quickly. If you want fast results, buy a one-way link from an important site (not a link farm, mind you) so that Googlebot or any other search engine spider can follow that link to your site and in consequence get your site indexed. In the same way, you can also try site submission services.

Be an Active Netizen

You can also consider taking proactive approaches to optimizing your website. Think about getting into offline optimization strategies such as participating in online forums or blogs, submitting articles, writing press releases and directory submissions, all of which will give you opportunities to ëseedí links pointing back to your website.

One excellent approach is to start a blog or two about your key phrase, and then link these blogs to your website. Make sure, however, that you continually add fresh content to both your blogs and your site. There is nothing more frustrating for visitors than finding old, outdated content. Providing fresh and interesting content on a regular basis will encourage more people to visit your site.

Organic SEO: Itís Best When Itís Natural

Organic Search Engine Optimizationís involves more sweat than cash; as such, your profit margins are larger than the other techniques. More importantly, you donít have to worry about spamming search engines, or engage in ëblack hatí strategies that risk your getting banned or having your listings dropped. It may entail a little pain, but the long term benefits add up to a major amount of gain.

So optimize your website the natural way ñ and watch your page ranking grow. In due time, you will feel the satisfaction of having a top-ranked page.

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