Roles & Responsibilities:-
- Coordinating efforts across different digital media channels to drive optimization.
- Implementing bid and budget management and keyword builds.
- Pulling and analyzing weekly, monthly and quarterly reports.
- Evaluating paid media strategies and set best-in-class practices on key platforms like Facebook and YouTube.
- Tracking and reporting budget pacing, account performance and project tasks.
- Analyzing click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
- Evaluating key area trends and developing/implementing innovative programs/improvements.
- Driving sales focused campaigns to improve company’s online business.