Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Blog Post

Marketing Strategy for Cryptocurrency Companies and Start-ups

November 13, 2017 Cryptocurrency

The cryptocurrency market has exploded, since the launch of bitcoin, with more than thousand types of cryptocurrencies, competing for a slice of the ever fragmenting market. Bitcoin, which is still holding over 60% share in the market, is the main player. Which clearly means that the competition of the blockchain technology start-ups and alt coins is fierce, where each one is trying to lure customers by their separate and unique plans.

A great marketing strategy in such a competitive market is critical. Maximum start-ups fail in this due to the lack of adequate marketing. To avoid such circumstances in your business of cryptocurrency, it is crucial to understand, how to get right your marketing strategy.

Be Transparent

In-spite of having the best idea for your start-up, your inability to communicate it clearly to the right audience, won’t help you in gaining any transaction in the market full of competitors. The market of blockchain and cryptocurrencies tend to be of technical types. However, it is important to avoid jargaon and have an engaging and understanding audience, to increase the likeliness of your level of understanding.

Get the Right People on Board

In spite of having the technical know-how, you may still not have all the skills to do a perfect marketing like PR, social media management. Many startups fail while attempting to do everything on their own, without having relevant skills or know how. Hiring the right people would be beneficial for the growth and survival of your business.

Solve a Real Problem

Instead of solving an existing problem, many startups end up launching a new product, for which there is no demand. It is important to carry out a thorough market research, to understand what your customers actually want and solve a real problem.

Perfect Timing

The timely implementation of your marketing techniques can only help you outshine amongst your competitors. Having a great idea and delaying to launch it to the market may pip you by your competitors.

Don’t Neglect Your Marketing

Do not neglect your marketing timing because only that can help you in the growth of your business. No matter how good your product is, if you avoid investing time in your marketing, your communication channels would fail by the wayside.

Simplicity is The Key!

Try to keep your communications simple and easy to understand. This can be tricky  at times. Try to understand the mindset of your readers, or rather pretend that you are explaining it to a layman who rarely understands technicality, or is from a different field. You must also remember that it should be accessible to your target audience, if you wish to make it a success. So don’t try to blind them with your scientific knowledge on the matter, and rather try to make it as simple as possible.

Moreover, the world of blockchain have a huge challenge ahead, with startups and marketers aiming to gain transaction.

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