Abhishek Bakshi - Digital Marketing Consultant, New Delhi, India

About Me

Hello! I’m Abhishek Bakshi.

A creative and inventive thinker, who craves a challenge and is not afraid to work outside of comfort zone. I am highly motivated team player who consistently aims to push revenue expectations and exceed goals. I possess superb communication skills and is someone who can build up rapport easily, open up clients, find out exactly what they need, and then present them with a wide range of services and solutions. Pragmatic and results orientated, with a focus on bottom line results, I have a track record of achieving and exceeding the standards of performance set out for any sales projects. I wish to develop my career in a fast moving environment, and am currently looking for a suitable position with a company that values passion, positivity, integrity and hard work.

Rich knowledge of digital paid media and the ability to develop and execute media campaign strategies. Perform analysis to measure results and provide actionable recommendations based on outcomes. Stays abreast of industry trends, sales drivers and uncovers root causes of performance to guide decisions. Some of the highlights:-

SKILL AREAS

• Pay Per Click (PPC)
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• DS3, DBM, DCM
• Strategic Email Marketing
• Video/in-App Marketing
• Efficient Re-Marketing
• Content Marketing
• E-commerce Marketing

My Expertise

Paid Media Marketing

An External Marketing Effort that Includes PPC Advertising, Branded Content & Display Ads.

Social Media Marketing (SMM)

Using Social Media Platforms to Connect with Audience to Build Brand, Increase Sales & Drive Website Traffic.

Search Engine Optimization (SEO)

It helps in Improving the Quality & Quantity of Website Traffic by Increasing the Visibility of Website or Web Page.

Website Design & Development

It Impacts the Audience Perception of the Brand & Support in Generating Revenues and Attracting New Customers.

Email Marketing

It is one of the Most Effective Ways to Reach and Engage Audience by Building Relationship.

Content Marketing

It helps in Building Trust with Audience, Improve Conversations & Generate Leads.

Local Search Marketing

It helps the Audience to Make Quick Decision in Favour of the Company.

Growth Hacking

It helps in the Growth of the Company by Adding Values, Building Communities and Driving Traffic.

My Projects

Resume

Experience

02/2017 - 01/2020

AGM - Marketing

Medicover Fertility (Medicover Group)

Roles & Responsibilities:-

Coordinating efforts across different digital media channels to drive optimization.
Implementing bid and budget management and keyword builds.
Pulling and analyzing weekly, monthly and quarterly reports.
Evaluating paid media strategies and set best-in-class practices on key platforms like Facebook and YouTube.
Tracking and reporting budget pacing, account performance and project tasks.
Analyzing click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
Evaluating key area trends and developing/implementing innovative programs/improvements.
Driving sales focused campaigns to improve company’s online business.

11/2014 - 01/2017

Digital Marketing Head

Mediajackers (Accquired by AMPLIFIUM)

Roles & Responsibilities:-

Recruit and Train Online Marketing teams to implement online promotions especially in the area of search.
Design and implement large scale Adwords campaigns.
Evaluating customer research, market conditions and competitor data.
Architect and implement graphics and web Development, Design, Strategy, Analytics and SEO Structure.

09/2011 - 10/2014

Digital Marketing Manager

Country Inn & Suites by Radisson Group

Roles & Responsibilities:-

Devising strategies to drive online traffic to the company’s website.
Tracking conversion rates and making improvements to the website.
Utilising a range of techniques including paid, organic & social media.
Responsibility for planning and budgetary control of all digital marketing platforms.

Marketing Skills

Paid & Media Buying

Google AdWords, Facebook Advert, Programmatic Ads, Affiliate, OmniChannel

Organic Growth

SEO, Content Marketing, YouTube Rankings, Social Media, Referral Traffic

Analysis & Conversion

Traffic Analysis, Funnel Tracking, Goal Optimization, Strategy & Research, etc.

Marketing Tools

SEM/SEO/Automation/Analytics, Adobe Suite, SEMrush, Moz, Ahrefs, SpyFU, UberSuugest, AnswerThePublic, Adbeat,
Salesforce, Zoho, Mailchimp, Google Analytics, Piwik, Act-On, Marketo, HubSpot, Keywordtool.io, Similar Web, Alexa Web Tool, HotJar, GeoRank, Screaming Frog, TextOptimizer, etc.

Achievements

02/2017 - 01/2020

Medicover Fertility

20 times growth in Business in 12 months
through digital marketing skills.
Raised Business from 11,000 USD to 220,000
USD every month Single Handedly.

04/2012 - 08/2014

Country Inn & Suites

Sold out all inventory to International travellers
through digitally in Off Season.
Almost made the profit of 450,000+ USD &
awarded as the Best Hotel of the Year.

EDUCATION

Digital Marketing Professional Course

Columbia Business School

Bachelor of Business Administration

MD University

Strenghts

Go-Getter

20+ recognitions have taught me that with persistence, one can achieve anything.

Growth Hacking

Lead the creation and execution of 10+ campaigns that got huge potential traffic with conversion in no-time.

Creative Thinking

With the support of multimedia background, my skills have got developed to design campaigns differently with high engagement.

My Skills

SEO
PPC
Content Marketing
Website Design & Development
Video Marketing
Growth Hacking
Conversion Analysis & Optimization
Social Media Marketing