Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Abhishek Bakshi

Digital Marketing Expert

Marketing Strategist

Business Consultant

Growth Hacker

Blog Post

Best Strategy for Cryptocurrency Marketing

August 26, 2018 Cryptocurrency

The significance of marketing and promoting the cryptocurrency, is the same as that for any other industry. The sole purpose for many cryptocurrency marketing companies today have been to promote the industry by stepping into the advertising industry. The promotions of most of such companies are carried out by blockchain marketing.

To survive in an industry like cryptocurrency, which is gaining the pace of popularity , a unique and effective marketing strategy is required. If you need some efficacious strategies on how to how to do cryptocurrency marketing, here are some of the best strategies to help you out.

  1. Social Media

Social media plays a great role in the success and creating value of cryptocurrency. Even Facebook is considering it as an investment opportunity. In order to build an engaging audience for your cryptocurrency/coins, an effective and unique social media marketing strategy is required. The first step in this regard is to create dedicated pages on all social media platforms like Facebook, Twitter, Instagram, LinkedIn, Google Plus, etc. for your cryptocurrency coins.

The very next step is to motivate or invite people to join or like your page so that they get updated information about the cryptocurrency or coins. A lot of people are using assets as a way to earn cryptocurrency but don’t know how to market it. One such way to market is to hire a professional for the promotions of your cryptocurrency from a  qualified social media marketing company.

  1. Bitcoin Communities

Although there are various online communities to promote the offerings of your cryptocurrency, but the best possible way is to do it through the official community of bitcoin.

So, first of all you are required to identify some relevant community sites and join them. It is also important to participate in the ongoing discussions on those communities  before starting to promote your own currency, so as to build trust within the community first.

  1. Paid Promotions

In cases of people who do not know about much about online marketing tactics, it is always better to hire a paid service in marketing. All the social medial platforms like Google, Twitter, You Tube, Facebook etc. Provide promotional paid services to enhance your reach. This basically includes advertisements, display banners, videos etc about your cryptocurrency to gain more traffic.

  1. Email Marketing

Email marketing is an effective technology to build relationship with your current and future customers as it creates a direct communication. By creating an email campaign of high quality, that involves sending targeted emails about your product of cryptocurrency to a specific audience, it produces incredible results. However, it is equally important to create a list of emails of only those who are actually interested in your cryptocurrency product.

  1. Website

Well, Last but not least, it is important to develop a website and manage it properly, before launching your cryptocurrency or coin. For this, finding a relevant website design should be prioritized First, and then an online platform should be created that could be helpful and useful for your potential investors.

A website can help you interact and convince your audience, to invest in your cryptocurrency, the benefits they would avail in such investments, and the potential future of the currency.  For this it is parallelly crucial to provide detailed and adequate information to the visitors of your website to make them decide to invest in your cryptocurrency business.

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